Tuesday, 14 October 2008

Google and Yahoo seek to avoid antitrust suit: report

Reuters report that 'Google Inc and Yahoo Inc are in talks with the U.S. Justice Department in an effort to head off an antitrust [competition laws] challenge to their proposed advertising agreement, The Wall Street Journal said citing lawyers close to the effort'...'Under the agreement, Google would supply Yahoo with advertising services to run alongside Yahoo's own Web search system. Yahoo runs the Web's second most popular search service'. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.