Tuesday 7 October 2008

IAB: Online Propping up Struggling U.K. Ad Market

Guy Phillipson, CEO of the IAB U.K. said, "Online is not immune from the economic downturn, but while other sectors see falls in expenditure the Internet is still experiencing an incredible increase and is propping up the entire advertising market." MOre from ClickZ here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.