Sunday, 21 September 2008
Warning to advertisers on 2012 cash-in
Under the 2006 London Olympic Games and Paralympics Games Act, normally innocuous words such as 'Game', 'Medals', 'Gold', '2012' and 'Summer' cannot be combined in any form of advertising around the Olympics, with anyone flouting the law facing a fine of up to £20,000. Article in full from The Observer/Guardian here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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