Sunday, 14 September 2008
Nikeplus
I've recently joined in the Nike Sportsband fad. The measure of distance is a tad hit and miss but the website, forums and communities it generates are fantastic branding. However, I've just come across this describing that Apple and Nike are considering DRM for trainers: not good branding.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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