Saturday 6 September 2008

Cadbury brings back gorilla ad with Bonnie Tyler remix

A Glass and a Half of Cheesiness indeed. The Cadbury "Gorilla" TV ad was relaunched during last night's Big Brother final, with Phil Collins' In the Air Tonight replaced by Bonnie Tyler's Total Eclipse of the Heart. See the Guardian here. for more more. Also check out the links to other Cadbury/Gorilla/X-Factor/Eastenders/50 Cent "mash-ups".
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.