Wednesday 6 August 2008
ITV to cut costs by extra £35m a year amid poor economic outlook
The Guardian report that ITV expects net advertising revenue to be down 20% in September and has revealed a strategy to cut costs by an extra £35m a year by 2010, in its interim results for the first six months of the year. It's a difficult climate for traditional advertisers but I bet the rise of search has not helped. More herer.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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