Friday, 25 July 2008
Now ISPs Want to Serve You Ads, Too
Phorm in the UK have been experimenting with major ISPs on leveraging all their data to serve targeted advertising, now US Internet service providers such as Embarq may soon tap their data storehouses to serve up personalized ads. How long until this becomes the norm in the UK? More here from BusinessWeek.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at firstname.lastname@example.org if you are interested in Ph.D supervision or consultancy services.