Saturday 19 July 2008
Multiple Experts Try Defining "Cloud Computing"
Even though IBM's Irving Wladawsky Berger reports a leading analyst as having said recently that 'There is a clear consensus that there is no real consensus on what cloud computing is,' here are no fewer than twenty attempts at a definition of the infrastructural paradigm shift that is sweeping across the IT world here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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