Wednesday, 30 July 2008
The IPA have released Touchpoints, a consumer-centric, multi-media study available to all.It offers a 'view of a week in the life of consumer behaviour. Respondents record their activities for every waking half hour over a seven day period, giving a unique view of peoples’ daily lives and how their media usage fits into these patterns'. More here.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at firstname.lastname@example.org if you are interested in Ph.D supervision or consultancy services.