Tuesday, 8 July 2008

Gamers OK with in-game advertising

82 per cent of consumers either had no problem with ads placed in games or were not particularly fussed if ads were included or not. 62 per cent, however found games more pleasurable if they contained advertising, as it heightens the gaming experience, is not interruptive to the game play and promotes relevant products to them at the same time. More from the IAB here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.