Wired describes that a viral online video phenomenon won a Grand Prix at the Cannes International Advertising Festival that was usually reserved for only the best in traditional TV advertising.
A cyber campaign about a supposedly dying medium—yes, ironically, television—won another Grand Prix.
And a groundbreaking Japanese online effort for a clothing retailer won the most coveted creative prize of all, the Titanium Grand Prix, and had everyone gushing about the unlimited future of interactive branding.
Whatever you call it—online, interactive, viral, 360, or cyber—a new advertising paradigm has finally come of age after years of empty hype and broken promises. Full article here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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