Wednesday, 18 June 2008

IAB Ad Revenue Report Shows Mixed Trends

ClickZ comment on the IAB/PWC report that it's official: Spending on Internet advertising continues to climb -- year over year -- reaching $5.8 billion for the three-month period ended March 31, 2008, according to a report released Tuesday by the Interactive Advertising Bureau. That represents an 18.2 percent increase over the same period in 2007, when digital advertising revenue totaled $4.9 billion. Compare the data another way, though, and there's a sign of slippage. Internet ad revenue dropped 1.7 percent compared to the record breaking $5.9 billion tally for the last three months of 2007. More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.