Monday, 2 June 2008

The Future of Mobile Social Networking

Technology Review describes that in June, the startup Pelago is expected to release a version of Whrrl, its mobile social-mapping software, for the iPhone. Whrrl helps people locate friends or find things to do nearby, and it incorporates recommendations made by others in the user’s social network. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.