Coupons

Wired reports: While most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. After several weeks of tests, Mountain View-based Coupons Inc. plans to unveil its "Brandcaster" system Monday. If Brandcaster works, Web surfers should start seeing more offers to print out coupons for products that have a contextual connection to a topic that piqued a reader's interest in the first place. For instance, someone looking at a Web page about healthy food might be offered a coupon for organic milk. It's the same idea behind the text-based ad links that Google displays alongside search results and other information at hundreds of thousands of Web sites. More here.