Wednesday, 4 June 2008
Wired reports: While most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. After several weeks of tests, Mountain View-based Coupons Inc. plans to unveil its "Brandcaster" system Monday. If Brandcaster works, Web surfers should start seeing more offers to print out coupons for products that have a contextual connection to a topic that piqued a reader's interest in the first place. For instance, someone looking at a Web page about healthy food might be offered a coupon for organic milk. It's the same idea behind the text-based ad links that Google displays alongside search results and other information at hundreds of thousands of Web sites. More here.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at email@example.com if you are interested in Ph.D supervision or consultancy services.