Saturday, 17 May 2008

Web 2.0 and locative media: how to Geotag Your Photos

Getting latitude and longitude data into your pictures -- aka 'geotagging' them -- has, until now, been a pain. Eye-Fi's new "Eye-Fi Explore" Wi-Fi memory card, announced this morning at O'Reilly's Where 2.0 conference, will write that information into the Exif data (the standard metadata set) in any camera that can take an SD card. It's revolutionary, and could cause geotagging to explode. More from Wired here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.