First uploaded Monday (last week), the video has clocked a staggering 1.4 million views this week, garnering it YouTube's coveted "most viewed" spot. It's the kind of viral hit that ad agencies and their clients have been cooking up ever since Burger King scratched out an internet hit with its subservient chicken website in 2004. Wired's full article here. See my paper opposite for more on 'simulations of self-broadcasting'. If not, here's the ad!
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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