Saturday, 3 May 2008

Google alters policy on linked adverts

The UK Times describes that from Monday, it will become possible for J Sainsbury to place an advertisement that appears anytime someone in Britain types Tesco as a search term, as Google ends its policy of trademark protection in the UK. More here.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Blog Archive

My photo
I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.