Brandrepublic report here the UK failed to flex any digital muscle. The Viral Factory¹s How We Met campaign for Samsung Mobile, which picked up was the only UK winner of any online category.
Others black pencil winners included The National Gallery Grand Tour by The Partners (poster); the Get the Glass microsite by Goodby, Silverstein & Partners for California Milk (website) and Project Inc¹s Uniqlock site for Uniqlo (digital campaign).
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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