Saturday 3 May 2008
BT to Test Phorm, Search for Cookie Alternatives
British Telecom is due to begin a live trial of Phorm's controversial new ad-targeting technology with 10,000 of its customers. The tests, originally planned for mid-March, have been on hold while the ISP investigated alternative opt-out methods that do not require cookies to be placed on users' computers. More here and BBC interview with Phorm here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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