To many brands that dabbled in it, the rise and fall of Second Life was a scary blur. It took all of 18 months for Linden Lab's metaverse to wax-wing its way from geek-chic playground to next-big-thing to has-been. User activity remains arguably strong despite stability issues, with just over a million residents logged in over the past 60 days. But SL is truly dead to many marketers.
Could the virtual world operator possibly hope to patch things up? It may seem that way in light of the surprise hire of Mark Kingdon, longtime CEO of Organic, to run the company. Kingdon insists he was hired for his background in management and experience design, but he said he'd welcome a Second Life brand resurgence.
"My focus at Second Life is going to be creating a rich and engaging experience for residents," he said. "If, as a healthy byproduct of that, brands see an opportunity to connect with residents and add to the experience, that's a great thing." More from ClickZ here and Technology Review here.
This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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