This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Thursday 24 April 2008
Liquid Love
Adbusters describes: as fast as the influence of virtual communities has grown, a body of thought condemning its corrosive effects on society has sprung up as well, from both mainstream and academic sources. Sociologist Zygmunt Bauman, for instance, sees nothing to be amused about in a tendency towards what he calls “liquid life,” arguing that technologically mediated interaction leads to a fluid, detached relationship to real-life others. “Virtual relationships . . . set the pattern that drives out all other relationships,” Bauman laments, with reference to internet dating, “That does not make the people who surrender to them happy. You gain something, you lose something else.” More here.
Subscribe to:
Post Comments (Atom)
Blog Archive
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
No comments:
Post a Comment