Tuesday, 22 April 2008
How Big Is Google? Here’s Another Measure
Rory Cellan-Jones, a blogger for the BBC, calculates an interesting statistic from Google’s earnings release yesterday. Google earned $803 million, about £407 million, in the United Kingdom in the first quarter. If you assume that rate won’t grow, that makes £1.6 billion for the year. And since Google’s British earnings are up 40 percent from a year ago, it is a safe bet it will grow. That means Google will overtake the ITV television network as the biggest seller of advertising in Britain this year, Mr. Cellan-Jones figures. ITV sold about £1.5 billion of advertising last year. More from the New York Times here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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