Friday, 4 April 2008
BT admits tracking 18,000 users with Phorm systems in 2006
BT Broadband has admitted that it carried out secret trials on 18,000 user accounts in autumn 2006 with technology from 121Media, which became the targeted advertising company Phorm. Though BT has not yet said where the trials were done, the systems were used to analyse web traffic and then serve selected adverts on a number of selected websites. More from The Guardian here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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