The Weather Channel is looking to capitalize on the success of its mobile presence so far by introducing video and local ad offerings. The company will share its plan with advertisers tonight at its 2008 upfront presentation.
With an average of 6.3 million unique users a month, The Weather Channel Mobile ranked as the second most popular mobile Web site in 2007 behind Yahoo Mail, and the most popular content site overall, according to Nielsen Mobile. Video forecasts were made available on the site for the first time last year. More here from ClickZ.
Subscribe to:
Post Comments (Atom)
Subscribe to either posts or comments here
Posts
Comments
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
No comments:
Post a Comment