Sunday 23 March 2008
Second Life Voted Last Year's Most Over-hyped Trend
NEW YORK (Adage.com) -- It's official: Second Life (SL) was 2007's most over-hyped emerging media trend. That's according to 57% of the audience members polled at the Ad Age Digital Conference session, "What's Worth Your Attention in 2008." More here/. Whilst it is true that many parts of SL are quiet to say the least, perhaps it's too soon to throw out the proverbial bathwater. We only have to look at the broader Web and the criticisms it received in the early days. Like all new media, marketers jumped on too soon but it's well worth keeping an eye on developments inside. The story of Virtual Environments has a long way to run yet.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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