Sunday, 30 March 2008
Phorm, personalised advertising and opt-in/opt-out services
As the Guardian reports here Phorm, the online advertiser and what used to be at best an adware server (they have been accused of being a spyware operators), are tying up deals with a range of high profile UK businesses to deliver personalised advertising. This is causing much consternation in privacy circles. Working with the UK's three biggest internet service providers - BT, Virgin Media and TalkTalk, who between them have more than 10 million customers, this is no small deal.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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