Is data privacy bringing an end to modern targeting technologies?

With amendments about to be made in Europe to laws on data privacy, what impact will this have on behavioural targeting and for internet advertisers?
Several cases of data loss or careless handling of private and confidential information have been publicised in recent months. Internet users are alarmed about the handling of information provided and have fears about ongoing plans for using private data by the internet industry. This leads to the big question: would amending current laws on data privacy and data protection be the beginning of the end for new targeting methods in Europe, therefore bringing advertising on the Internet to a standstill? More from iMedia here.