The BBC describes that GPS devices are getting smaller, and over the next couple of years more and more mobile phones will come equipped with chips that communicate with satellites in space, providing pinpoint data about your location, in theory at least. In fact, mobile market leader Nokia expects to ship 35 million GPS-phones in 2008. Article in full here.
Although online advertising is eating up an increasing large proportion of the media pie, locative media will dwarf it in the next decade. I generally don't like making predictions but this one I guarantee.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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