Sunday, 30 March 2008

Google's Wi-Fi Dreams

With next year's US transition to digital television sparking fierce debate over how to use the newly vacant TV channels, Google has offered a plan that it says could vastly improve U.S. broadband service.

For several years, policy makers, technology companies, and broadcasters have been debating the best use for this newly available wireless real estate. This "white space" between operating TV channels is of particular interest to broadband companies, because wireless signals sent at these frequencies will have the ability to penetrate walls and other obstructions more easily than do cell-phone or Wi-Fi signals. More here from Technology Review.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.