Tuesday, 11 March 2008
Google service for advertisers to view viewers may come to UK
Google is considering bringing its TV advertising service, now being tested in the US, to the British market. It would be its first entry into so-called offline advertising this side of the Atlantic. More from The Grauniad here.
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- Andrew McStay
- I am a Senior Lecturer for LCC, University of the Arts, London. Current research interests include digital advertising, viral culture, digital adbusting, tension between creativity and innovation, dataveillance, online regulation, virtual environments and locative media. My book provisionally titled Critical Digital Advertising, contracted to Palgrave MacMillan, has now been sent to the publisher (hooray!) and I am now full-steam-ahead on an in-depth study examining consumer perceptions of behavioural advertising. This is intended to have a range of journal and book outputs. Please contact me at a.mcstay@lcc.arts.ac.uk if you are interested in Ph.D supervision or consultancy services.
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