BRUSSELS, Belgium (AP) -- European Union regulators cleared Google's $3.1 billion bid for online ad tracker DoubleClick on Tuesday, saying the acquisition won't curb competition for online ads.
The U.S. Department of Justice signed off on the deal in December, meaning Google has cleared its last major hurdle before acquiring DoubleClick.
Rivals Yahoo Inc. and Microsoft Corp., as well as advertisers and privacy advocates, have sought to block the takeover, claiming Google Inc. would have too much control over the online ad market.
The European Commission dismissed those objections, saying it found no proof that Google and DoubleClick would be able to marginalize competitors because Microsoft, Yahoo and AOL provided "credible" alternatives for placing ads on Web sites. More from Wired here.
Subscribe to:
Post Comments (Atom)
Subscribe to either posts or comments here
Posts
Comments
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
No comments:
Post a Comment