(Adbusters) From its roots in Africa through to the youth cultures of the present day, cool has always been an attitude of resistance to subjugation, an expression of rebellion and a posture of defiance.
During the ’60s, in the midst of one of the biggest cultural revolutions of our time, corporations discovered that cool could be incredibly profitable. While young people spontaneously took to the streets and organized festivals and anti-war protests, corporations started raiding their counterculture for eye-catching signifiers and stylistic expressions to incorporate into their marketing campaigns. More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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