Friday, 1 February 2008

Microsoft wants to purchase Yahoo

Microsoft has offered to buy the search engine company Yahoo for $44.6bn (£22.4bn) in cash and shares. In a conference call, Microsoft's Kevin Johnson said that the combination of the two companies would create an entity that could better compete with Google. "Today the market [for online search and advertising] is increasingly dominated by one player," he said. More from the BBC here and Reuters here. Interesting stuff given that last year all three were swallowing up ad' platforms.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.