This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Thursday 10 January 2008
Wired Video Gallery: Best Vintage Tech Commercials
From Wired magazine: Selling computers and videogames used to be much more difficult. Back when it was considered impressive to be able to display both blue and light blue, actual screenshots tended to congregate at the intersection of boring and repulsive. That's why a generation was raised thinking that the main purpose of a home computer was to store recipes. These ads take a slightly more elaborate approach to selling geek materials to the geeky, bringing in anything from transvestitism to Shatner -- although, sadly, not a transvestite Shatner. Article and videos here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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