Thursday, 10 January 2008

Wired Video Gallery: Best Vintage Tech Commercials

From Wired magazine: Selling computers and videogames used to be much more difficult. Back when it was considered impressive to be able to display both blue and light blue, actual screenshots tended to congregate at the intersection of boring and repulsive. That's why a generation was raised thinking that the main purpose of a home computer was to store recipes. These ads take a slightly more elaborate approach to selling geek materials to the geeky, bringing in anything from transvestitism to Shatner -- although, sadly, not a transvestite Shatner. Article and videos here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.