Wednesday, 2 January 2008
Social Marketing in 2008: An Icarus Story?
Social networking platforms arguably beat out both search and video this year for the title of most-hyped marketing vehicle. The year was littered with major ad-related initiatives from dominant players MySpace and Facebook, mostly met with industry acclaim. Yet despite advances, most social marketing budgets going into 2008 remain small, and most campaigns small-minded. Article from ClickZ in full here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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