Tuesday 8 January 2008

Microsoft to Offer Display Ads On its U.K. Mobile Portal

Monday the availability of display advertising across its MSN U.K. mobile portal. Using technology created by Microsoft's Advertising and Publisher Solutions Group and recently acquired ScreenTonic, the network will display text and banner ads to mobile users in the U.K. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.