Thursday, 31 January 2008

Consumer Tracking and How Facebook Exposed Us All as Freaks

Beacon and tracking regimes like it violate the unwritten soc-site covenant: They don't care who you think you are or who you'd like other people to think you are. They barely glance at your meticulously managed profile — Chabon on the nightstand, Beirut on the iPod, gut carefully sucked in. Instead, they tail you, dissecting you site by site, purchase by purchase: the gorilla mask, the bucket of chicken, the webcam, the subscription to Mature Biracial Pony, the edible sweatpants. Beacon was the wake-up call. Our cyberselves aren't neatly separated like a TV dinner; they're closer to a prison breakfast — everything in one bowl. Article in full here.

No comments:

Blog Archive

My photo
I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.