Friday, 9 November 2007
Facebook's Big Ad Plan: If Users Like You, They'll Be Your Campaign
NEW YORK (AdAge.com) -- About 150 clients (and a few reporters) were packed into a long, narrow room in a West Manhattan rental space today to hear Facebook CEO Mark Zuckerberg declare that the days of waste in media targeting were over and tout a new "pull marketing" era in which consumers voluntarily endorse the brands and products they like. More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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