Tuesday, 20 November 2007
Economic Downturn Won’t Dent Online Ad Spending
A new report from Sanford C. Bernstein Research claims to provide more evidence of online advertising’s resilience in the face of an economic downturn, which the investment bank considers increasingly likely. Though Bernstein’s analysis, titled Advertising in a Time of Economic Downturn, (no link yet) doesn’t foresee any major fall-out akin to what occurred when the dot.com bubble burst after 2000, Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) are viewed as particularly vulnerable. More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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