Tuesday 30 October 2007
Google surpasses ITV
Today is the first time I've seen an article on online advertising make the front page of a UK national newspaper. Not groundbreaking stuff, but still interesting nonetheless. It appears that Google's advertising revenue has surpassed that of ITV1, the leading commercial broadcaster in the UK. More from The Times here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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