Tuesday, 2 October 2007

Forecast: Search and Video to Drive Internet Ad Spend

The Internet ad spend is expected to climb from $25.9 billion in 2006 to $48.1 billion in 2009, an 85 percent increase, according to a forecast released yesterday by U.K.-based ZenithOptimedia a unit of Publicis Group. The forecast attributes the hike in Internet advertising primarily to online video and local search. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.