Friday 5 October 2007

Brace yourself... the iPhone frenzy is about to start

The iPhone is set to arrive in the UK in the next few weeks (9th of November) and the advertising wheels are getting into motion. I had a look at it a couple of weeks ago in the London Apple store and was very much underwhelmed. Yes, the screen is great and the way you can focus in and out of web-pages is innovative, but ultimately it is a fiddly piece of kit that annoyed me within 5 minutes. Literally. More here from Reuters on the Christmas advertising campaign.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.