This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Friday, 5 October 2007
Brace yourself... the iPhone frenzy is about to start
The iPhone is set to arrive in the UK in the next few weeks (9th of November) and the advertising wheels are getting into motion. I had a look at it a couple of weeks ago in the London Apple store and was very much underwhelmed. Yes, the screen is great and the way you can focus in and out of web-pages is innovative, but ultimately it is a fiddly piece of kit that annoyed me within 5 minutes. Literally. More here from Reuters on the Christmas advertising campaign.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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