Tuesday, 16 October 2007
Behavioural targeting: aiming online ads more selectively
A hot topic in advertising circles is the use of behavioral targeting to deliver ads to people online. While consumers may find it a bit like Big Brother, they have also begun to notice that when they have been shopping online for automobiles, they may get a pop-up ad for — surprise! — a car. More from the NYT here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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