Advertising holding company WPP Group has snapped up independent interactive agency Schematic, the latest in a series of acquisitions by industry giants seeking to expand their digital offerings.
The acquisition, which comes just months after WPP acquired online advertising company 24/7 Real media for $649 million, reflects an industry-wide voracity for all things digital. Other recent acquisitions include Publicis Groupe's acquisition of Digitas last year and Microsoft's acquisition of aQuantive this May. More here.
Subscribe to:
Post Comments (Atom)
Subscribe to either posts or comments here
Posts
Comments
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
No comments:
Post a Comment