Monday 17 September 2007

Volkswagen files subpoena seeking the identity of a YouTube user who posted a Nazi-themed parody of a recent VW Golf commercial

So it looks like viral styled spoofing of self-broadcast spoofs has backfired on Volkswagen (simulation theory can get a bit complicated!). As most of you will know, many large advertising clients have been 'getting down with the Generation Y' and trying to pull of YouTube styled stunts. This time they've come a cropper, again. More from Wired here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.