Tuesday, 25 September 2007

SEO: PR for search-engine listings

Unlike paid search, in which marketers buy links through Google, Yahoo, Microsoft and others, SEO involves tapping into the "free" listings every search engine has. SEO is like PR for search-engine listings. You want a good review about you in a newspaper? A press release, a call to a reporter or other PR tactics can help. Want a good review in the search world in the form of top rankings and traffic? SEO can help. More from Ad Age on the darkside here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.