What makes media "media"? Increasingly, that question is getting harder to answer.
According to Advertising Age here, the web, it turns out, is doing more than just transform media-business models - it's blurring the definition of media in the first place. Does a media site create content with the goal of selling ads or subscriptions to pay for it? Or can we now define as a medium any site that aggregates an audience through other means - e-commerce or lead generation - then it turns around and sells to advertisers?
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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