Saturday, 29 September 2007

Microsoft: DoubleClick Deal Will Bring New Meaning to 'Being Googled'

On Thursday Microsoft unveiled a no-holds-barred attack on rival Google's $3.1 billion purchase of DoubleClick, warning senators that the deal would give its rival unprecedented control of internet advertising in ways that could hurt advertise Things are heating up in this $27 billion market. More from Ad Age here and the New York Times here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.