Friday, 14 September 2007
IAB study proves effectiveness of TV, online and print in driving brand engagement
According to a new Brand Engagement study by the Internet Advertising Bureau, FMCG marketers who dedicate a higher proportion of their budgets to internet advertising can capitalise on increased trust, willingness to recommend and a higher intention to use a product, especially if online is used with campaigns that include TV. More here.
Subscribe to:
Post Comments (Atom)
Subscribe to either posts or comments here
Posts
Comments
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
No comments:
Post a Comment