Monday 17 September 2007

How Students Are 'Evolving' With Technology

A fascinating article from InsideHigherEd here. Amongst other things it notes that the usage of phones, social networks and VR environments may be hindering student progression and 'old' teaching methods in the classroom. Whilst I am interested in technology aiding learning and new ways of delivering content to improve learning experiences, can this really improve face-to-face? Somehow I don't see my Dissertation students being too impressed if I arrange tutorials online?!

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.